“Never stop playing” is an order we take seriously. After childhood passes and vacations come to a close, we still try to find the fun in everyday life.
When Magnum Philippines asked us to #neverstopplaying at their newest flavor range launch on March 21 at Manila House, our interests were piqued. Heading the event were Magnum ambassadors, Raymond Gutierrez and Sarah Lahbati, and new ambassadors, Janine Gutierrez and Martine Cajucom, all inviting us to take a break to enjoy life’s little indulgences in the form of delectable ice cream bars.
We were at the mercy of two luxurious flavors. First up, Magnum’s White Almond, nuts encased in a decadent white chocolate coating. Then, we were surprised with a new flavor, Red Velvet: rich red velvet ice cream punctuated with a cream cheese flavored swirl, wrapped in white Belgian chocolate.
The fun didn’t stop there. Playful fashion collaborations were a highlight of the event as we witnessed the unveiling of exclusive pieces for Magnum from world renowned bag-maker Aránaz, Sunnies Studios, and the relentlessly sexy Boom Sason.
Fringe and pineapple motifs gave Aránaz’s custom bags a luxurious flair.
Sunnies Studios curated a his and hers eyewear collection to turn up the playfulness of any outfit.
Boom Sason took her brand of sexy and added a cheeky twist to her undeniably chic collection.
At the close of the night, we left with feelings of childlike giddiness and tummies full of ice cream. Cheers to never-ending fun!
Want in? Pleasure seekers can win the exclusive pieces from the Magnum fashion collaborations by logging on to magnumfliptoplay.com.
Magnum White Almond and Magnum Red Velvet will be available in all leading supermarkets and convenience stores nationwide.